Social Mention Defined Essay Example for Free

Social Mention Defined Essay Social Mention Social media is serves as an outlet for public relations practitioners to provide around the clock management for clients and publics. Cites like Facebook, Twitter and LinkedIn are just a few of the social media tools that are used to maintain relationships with publics and build brand names. The hassle of managing a variety of social media pages has produced the need for social media management tools. Social media management tools available are used to help further manage social media relationships and monitor success and failures of clients in social media. Social Mention is a management tool analyzes different content from a multitude of social media networks at one time. Public relations practitioners can use this tool to evaluate client’s relationships with publics on various social networks and measure their presence online. PR professionals utilize this tool to gauge the success of a brand, client, organization or product. This tool allows for quick and easy access to social media crisis management in order to maintain a positive image. Social Mention provides information such as the amount of users discussing a topic and what time of day a particular subject is being discussed. The tool provides in time reports covering what is going on at that exact moment in social media. Social Mention is a beneficial tool in the PR field. The tool provides reports describing categories such as strength, sentiment, passion and reach. Strength measures the possibility of a client being discussed in social media. The calculation for strength is simply the number of mentions of a keyword over the hours of a day. Sentiment determines the positive and negative ratio of a client referenced in social media. Passion is the measurement of how likely a client’s brand will be discussed repeatedly. Reach is the category that determines how many users the specific topic reaches and can potentially reach via social media. Reach is found by the number of authors referring to the specified word over the number of times it is mentioned. The different categories allow a user to tailor their image to improve positive popularity in social media. Social mention provides alerts to users e-mail accounts upon relevant updates regarding clients or brands of interest. Unfortunately, the updates only recognize keywords noted about a particular topic and disregard the context of the keywords. Therefore some notifications are unnecessary. Across the Internet PR practitioners take advantage of the benefits Social Mention has to offer. Bloggers rave about the efficiency and convenience of managing social networks all in one place. Healthy Choice launched a PR social media campaign based on the information gathered by Social Mention. The company used the feedback given on social networks to configure a campaign that would improve the Healthy Choice brand image in consumer’s minds. Once Healthy Choice improved social media relationships with its publics, social media involvement with the company skyrocketed. After offering a coupon on the Healthy Choice Facebook page, â€Å"likes† increased from under 10,000 to over 60,000. Social Mention helped Healthy Choice reach out to its publics and respond to their feedback. The data gathered from Social Mention provided Healthy Choice with the material it needed to increase the company’s popularity and improve the brand name.